— My freelancing brand, focusing on graphic design & illustration, with an emphasis on logo design & branding guidelines, as well as producing designs for digital & physical products via online storefront
THE LOGO
— The main icon is derived of 2 main parts to form the structure of a palm tree
— The characters of the brand's typography, DNVAN, being used to form the leaves
— The trunk takes the shape of a pen, to act as the design representation part of the name.
— Coming from Puerto Rican descent, crafting my brand after my roots was a homage I wanted to put on the forefront.
THE TYPOGRAPHY
