— Brand work for a small local business focusing on custom, made to order pieces such as paintings, crochet, & resin works, with plans in the future of expanding inventory, as well as hosting live art events
INITIAL THOUGHTS
— My goal when designing the visuals for the brand were to blend together a style that was both fun and playful in the nature of art, but that kept an atmosphere that felt almost mysterious-like, as well as various other themes and illustrations that were personable to the founder
THE LOGO
— Moon with the façade of a painter's palette
— Silhouette of the founder, Sarah
— The 2 stars represent her children, her driving force
— Being the visual that lives at the heart of the brand, it was important for me to craft a design that maintained a sense of personability to not only the founder, but for the audience, as a reminder of its small startup, locally made roots
THE Color PALETTE
— This is the core primary color palette for Moonlit Child Studios, these are the colors that define the overall feel of the brand. Any materials containing usage of brand assets must have at least 1 of 3 colors present in any given design
Exception being Solid White (#FFF) or Solid Black (#000) for usage such as embedded icons digitally or printed, or wheRever color is not a primary focus
THE TYPEOGRAPHY
Fonts provided by Adobe's incredible font library
— PRIMARY FONT - HOBEAUX BLACK
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!?@#$%&
— Hobeaux Black is the primary font, it is to be used for the "Moonlit Child" part of the company's name, as well as the main header typeface on web pages, social media posts, and any other digital or printed materials
— SECONDARY FONT - ACIER BAT Solid
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!?@#$%&
— Acier BAT Solid is the secondary font, it is to be used for the "Studios" part of the company's name, as well as sub-header and body typeface, and used on any digital or printed materials containing these
Other ASSETS
— Various illustrations provided for the brand I created to be used for any branding materials, to help create an even more cohesive style, and to drive everything even more closely together
Paint Brush
Crochet Ball with Needle
Art Canvas
Bee
Flower
Community
