**PAGE UNDER CONSTRUCTION - UPDATING**
— Brand work for a small, local Arizona business focusing on custom, made to order pieces such as paintings, crochet, & resin works, with plans in the future of expanding inventory, as well as hosting live art events
INITIAL THOUGHTS
— The design goal for the overall brand visuals were to blend together a very clean, modern style, with a tight influence of tarot-inspired, mystical imagery. This fits in-line with the style and alt-nature of the products the business produces. It was important when strategizing concepts to keep the identity personable to the founder, Sarah.
THE LOGO
— Being the visual that lives at the heart of the brand, it was important for me to craft a design that set an established theme and niche with a major focus of personability.
THE Color PALETTE
— This is the core primary color palette for Moonlit Child Studios, these are the colors that define the overall feel of the brand. Any materials containing usage of brand assets must have at least 1 of 3 colors present in any given design
Exception being Solid White (#FFF) or Solid Black (#000) for usage such as embedded icons digitally or printed, or wheRever color is not a primary focus
THE TYPEOGRAPHY
— PRIMARY FONT - Cormorant SC Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!?@#$%&
— Cormorant SC Bold is the primary font, it is to be used for the "Moonlit Child" part of the company's name, as well as the main header typeface on web pages, social media posts, and any other digital or printed materials
— SECONDARY / Web-Safe FONT- Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!?@#$%&
— Georgia is the secondary font, it is to be used for the "Studios" part of the company's name, as well as sub-header and body typeface, and used on any digital or printed materials containing these
WEBSITE DESIGN
Other ASSETS
— Various assets provided for the brand I have created to be used for branding materials, to help create an even more cohesive style, and to drive everything more closely together.
